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Media Production2024
Pepsi Egypt — Ramadan Campaign
A high-energy 60-second Ramadan TVC for PepsiCo Egypt, blending street culture, music, and family moments — aired nationally across 12 channels during prime time.
PepsiCo Egypt
Cairo & Alexandria
6 weeks
Results & Impact
45M+
Total Views
12
TV Channels
#1
Trending on YouTube EG
92%
Brand Recall
⚡
The Challenge
Capturing the authentic spirit of Ramadan across 3 distinct Egyptian settings in 5 shooting days, while delivering broadcast-grade VFX and color grading on a tight deadline.
💡
Our Solution
Pre-visualized every shot in 3D, shot on ARRI Alexa with anamorphic lenses for cinematic depth, and delivered VFX compositing and DCI-grade color in 10 working days.
Tech & Tools Used
ARRI AlexaDaVinci ResolveAfter EffectsNukeRED Camera
#TVC#Brand Film#Ramadan#VFX
