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Digital Marketing2024
Americana Egypt — Digital Brand Launch
A 3-month integrated digital marketing campaign for Americana Foods, covering social media, influencer partnerships, paid media, and content creation to relaunch their Egyptian digital presence.
Americana Foods Egypt
Egypt (Nationwide)
3 months
Results & Impact
185M+
Total Impressions
1.2M+
UGC Pieces
380%
Follower Growth
4.1x
ROAS
⚡
The Challenge
Re-engaging a younger Egyptian audience (18-35) that had shifted to competitors, within a 90-day window and a competitive FMCG digital landscape.
💡
Our Solution
Micro-influencer network of 80 creators, daily platform-native content (Reels/TikTok), retargeting funnel, and a viral UGC challenge that generated 1.2M+ pieces of content.
Tech & Tools Used
Meta AdsTikTok AdsGoogle AdsHubSpotHootsuite
#Social Media#Influencer#Food & Bev#Campaign
