Why Video Is Dominating Digital Marketing
The numbers are staggering: viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Social media algorithms across every major platform — Facebook, Instagram, TikTok, YouTube, LinkedIn — all heavily favour video content in their feed distribution.
Short-Form Video: The Current Champion
Videos under 60 seconds receive 3x more engagement than longer content on most platforms. TikTok and Instagram Reels have democratised video marketing — you no longer need a production studio or a large budget to create content that goes viral.
Video Types That Convert
Not all video content is equal. The highest-converting video types for Egyptian businesses are: product demonstrations (show, don't just tell), customer testimonial videos, behind-the-scenes content, educational how-to videos, and problem-solution storytelling.
YouTube: Egypt's Second Search Engine
Egyptians search YouTube for product reviews, tutorials, and recommendations before making purchasing decisions. A well-optimised YouTube presence makes you findable at the exact moment when potential customers are deciding what to buy.
Production Quality vs. Authenticity
The good news: authenticity consistently outperforms polished production value. A genuine, well-lit smartphone video often outperforms an expensive agency production. Focus on clear audio, good lighting (natural light works), and a clear message — the rest is secondary.